Shiyun Chen

Dr. Shiyun Chen is an Assistant Professor of Marketing at the College of Business, Austin Peay State University. She holds a Ph.D. in Business Administration (Marketing) from the University of Iowa and an M.S. in Marketing from Purdue University. Prior to academia, she worked at Walmart China and Lenovo's headquarters.

Education:

• Ph.D. in Business Administration (Marketing), University of Iowa
• M.S. in Marketing, Purdue University

Research Interests: Focuses on social functioning ability, judgment and decision making, social crowdedness dynamics, word-of-mouth mechanisms, and marketing strategies impacting public policy. Her work bridges consumer behavior with social psychology, particularly exploring how individual differences like autism spectrum traits influence marketing outcomes.

Recent Research Trends: Recent publications examine social skills' impact on consumer behavior during crises and digital engagement, with emphasis on neurodiversity in marketing contexts. Her work integrates behavioral economics and social psychology frameworks.

Labs/Teams: No specific lab details provided, but research collaborations likely exist in consumer behavior and public policy domains.