Shing-Wan Chang

Shing-Wan Chang is a Senior Lecturer in Marketing at Middlesex University's Faculty of Business and Law, Department of Marketing, Enterprise & Tourism. His research spans digital marketing, consumer behavior, and emerging technologies including metaverse, AR/VR, NFTs, and AI applications in marketing.

Current research examines influencer marketing effectiveness, social media engagement, CSR communication in post-pandemic contexts, and cross-cultural charitable giving patterns. Recent publications investigate how verification behaviors influence content sharing, drivers of engagement in influencer marketing, and social signaling in philanthropic behavior.

He teaches Creativity and Innovation in Digital Marketing, Marketing Theory and Practice, Advertising and Sales Promotion, while supervising MSc and PhD candidates including Ayeh Bazargan. His research employs diverse methodologies including field experiments, systematic reviews, and cross-cultural comparisons to understand contemporary digital marketing phenomena.