Shilpa Taneja

Dr. Shilpa Taneja is a Lecturer in Marketing at the Sheffield University Management School (University of Sheffield), specializing in sustainable marketing, digitalization, and branding. With over 8 years of academic experience, she focuses on research methodologies and mentoring students. Her work bridges sustainability, digital platforms, and strategic business practices.

Education: PhD in Marketing. Research interests include sustainable consumer behavior, FinTech, and the interplay between digitalization and environmental goals. She has published in journals like Business Strategy and the Environment and IEEE Transactions on Engineering Management, exploring topics such as sustainable banking, circular economy frameworks, and SME digital transformation.

Teaching: Uses innovative methods (e.g., case studies, flipped classrooms) to foster inclusive learning. Supervised 30+ postgraduate projects and mentored 40 students. Part of the Marketing and Creative & Cultural Industries (MCCI) research group.

Labs/Teams: Engaged with MCCI group, contributing to interdisciplinary research on marketing, creativity, and industry collaboration.