Shenaz Rangwala

Shenaz Rangwala is an Assistant Professor of Marketing at Northumbria University, UK. Her research focuses on consumer behaviour, gender dynamics in marketing, and the impact of technology on social disparities. She specialises in qualitative and visual research methods, with a regional emphasis on transitional societies like India. Her work bridges marketing theory with sociocultural analysis, exploring topics such as post-feminism, globalisation, and sustainable consumption in developing economies.

• Education: PhD in Marketing, MSc in Marketing, Fellow of the Higher Education Academy (FHEA)
• Supervision: Advising Kashim Shuwa Ali on social media influencers and anti-consumption advocacy in the travel industry.

Key research themes include gendered consumption practices among new middle-class Indian women, digital technology’s role in social resilience during crises, and sustainability challenges in developing markets. Her publications span peer-reviewed journals like Gender, Work and Organization and European Journal of Marketing.