About
Shawn Enriques serves as a Visiting Assistant Teaching Professor of Marketing in the Business School at the University of Colorado Denver. With over 25 years of professional experience in industrial distribution and factory automation—including executive roles at Bosch Rexroth and Genuine Parts Company—he integrates practical industry expertise with academic rigor. He maintains dual professional commitments as a licensed professional engineer in Wyoming and a lieutenant commander in the United States Navy Reserve, Civil Engineering Corps.
His educational foundation includes:
- PhD in Marketing, University of Wyoming
- MS in Economics, University of Wyoming
- MBA in Management, Regis University
- BS in Mechanical Engineering (Aerospace Focus), Worcester Polytechnic Institute
Dr. Enriques' research bridges quantitative marketing methodologies with societal impact, specializing in gamification systems, econometric modeling, and macromarketing frameworks. His work examines consumer vulnerability in political propaganda, entrepreneurial strategy evolution, and international conflict resolution through teaching simulations—demonstrating cross-disciplinary applications from behavioral economics to geopolitical analysis.
His publication record reveals increasing engagement with macromarketing's societal dimensions, progressing from technical conjoint analysis applications to critical examinations of state-sponsored influence operations and global territorial disputes. This trajectory reflects both methodological sophistication and expanding scope from micro-consumer behavior to macro-societal systems.
He received the AMA Foundation Valuing Diversity PhD Scholarship in 2021 for his contributions to inclusive marketing scholarship.
- AMA Foundation Valuing Diversity PhD Scholarship Recipient, 2021
As an active member of the American Marketing Association, Academy of Marketing Science, Macromarketing Society, and E-PARRC assessment consortium, Dr. Enriques contributes to both academic discourse and educational standards development. His Navy Reserve service informs his perspective on leadership and crisis management, though specific research grants or student advising details are not documented in available sources. Personal interests include international cultural exploration, golf, and continuous professional development through seminars.
