Sharmeen Jariullah

Sharmeen Jariullah is a Visiting Lecturer in the Women & Gender Studies department at Texas Christian University (TCU), affiliated with the AddRan College of Liberal Arts. Her academic work focuses on media studies, particularly examining representations of Muslim women, SWANASA (South Asian, West Asian, North African, and Solidarity) diaspora communities, and transnational feminist frameworks. She leads the digital humanities project Gray Matters the Blog, which bridges theoretical research, pedagogical practices, and contemporary societal issues. Beyond academia, she collaborates with brands in beauty and wellness industries to challenge colonial beauty standards and promote inclusive product design and marketing strategies.