Severina Cartwright

Dr. Severina Cartwright is a Senior Lecturer (Associate Professor) in Marketing at ULMS, holding a PhD from the University of Bath's School of Management. She specializes in B2B marketing, relationship marketing, and digital/social media strategies. Her academic roles include teaching at ULMS and Coventry University, with notable publications in Industrial Marketing Management and Supply Chain Management journals. Awards include Best Paper (2018) and the Worshipful Company of Marketors Prize (2019).

Education: PhD in Social Media Marketing (Bath), MSc Marketing, BSc Business Administration (International Business focus).

Research focuses on B2B marketing dynamics, social media integration, and digital transformation. Recent work emphasizes PLS-SEM methodology improvements and influencer marketing effectiveness in B2B contexts. Her 2025 articles highlight methodological critiques and collaborative social media impacts.

Awards and recognitions are highlighted in academic excellence and industry-related achievements. Teaching contributions include modules like B2B/B2C Relationship Marketing and Professional Skills in Marketing. She advises on digital marketing strategies and has industry experience as a social media consultant and research manager.