About
Seth Cockrell is the Chair of the Department of Marketing and an Associate Professor at Wichita State University's W. Frank Barton School of Business. He holds a PhD in Marketing from Michigan State University (2016), an MBA in Finance from the University of Arizona's Eller College of Management (2007), and a Bachelor's degree in German Language and Literature from Oklahoma State University (2004).
His teaching focuses on courses such as Introduction to Marketing, Marketing Research, and Marketing Strategy. Research interests are inferred to align with his teaching and academic background, including strategic marketing, consumer behavior analysis, and brand management.
No specific scientific awards or grants are mentioned in the provided materials. His publications section is listed but lacks detailed entries. No information on labs, teams, or future works is explicitly provided.
