Serena Fruttaldo

Serena Fruttaldo is a Doctoral Researcher in Design Ergonomics at the School of Design and Creative Arts. Her work bridges design, technology, and human-centric approaches, with a focus on automotive systems, safety, and user experience. She has held leadership roles in project management, communication, and research, including at Ferrari S.p.A.'s Electric and Electronics Systems department.

Education includes a Master's in Business Communication (Suor Orsola Benincasa University, Naples) and a postgraduate degree in International Sales and Marketing Management. She founded LaMusa, an atelier merging art and design to support individual and organizational development.

Her research interests center on Human-Machine Interaction (HMI), transport mobility systems, and user-centered design methodologies. She has led international teams on automotive innovation and safety, emphasizing rapid prototyping and concept development. Serena has published multiple scientific articles and spoken at global conferences, contributing to industry-academic dialogues.

No specific scientific awards or grants are listed in the provided text. Her professional trajectory spans roles in sales management, event organization, and entrepreneurship, reflecting a blend of academic and applied expertise.