Serap Sarp

Serap Sarp is an Assistant Professor in Marketing and Head of the Business Administration Department at the Faculty of Managerial Sciences, Abdullah Gül University. She teaches undergraduate and postgraduate courses while focusing her research on artificial intelligence, digitalization, corporate branding, consumer behavior, and SMEs.

• Affiliation: Faculty of Managerial Sciences, Abdullah Gül University
• Research Focus: AI in marketing, SME branding, digital transformation
• Contact: serap.sarp@agu.edu.tr

Her recent publications highlight trends in digital marketing, AI applications, and brand trust dynamics. Key themes include social media agility, corporate branding in SMEs, and psychological impacts of automation.

She leads the Business Administration Department and has published in journals like Journal of Business Research and Asia Pacific Journal of Marketing and Logistics. Her work bridges technological innovation with traditional marketing frameworks in SME contexts.