Sema Misçi Kip

Prof. Sema Misçi Kip is a faculty member at the Faculty of Communication, Izmir University of Economics, where she teaches courses including IMC Principles and Practices, Brand Communication, and Creativity in Communication. She serves as the Double Major and Minor Program Coordinator and is a Member of Ethics Committee at the university.

• Ph.D. in Public Relations and Advertising (Ege University, 2010)
• M.A. in Media (Nottingham Trent University, 1999)
• B.A. in Radio Television and Cinema (Ege University, 1997)

Her research focuses on digital advertising, social media communication, and integrated marketing strategies. She has published extensively in journals like Journal of Business Research and Public Relations Review, often examining native advertising, NPO communication, and digital media impact on consumer behavior.

Recent publications include studies on AI in advertising education and sustainability communication. She has received multiple international awards and research grants including Erasmus+ and SUNY Global Fellowships.

• Advising: Supervised graduate theses on Generation Z branding and consumer perception
• Key Projects: Directed research on digital media trends and organized international conferences