Seda Can

Seda Can is a Professor at the Department of Psychology, Izmir University of Economics, Turkey. Her academic career focuses on psychometrics, social psychology, and behavioral science, with methodological expertise in structural equation modeling and measurement equivalence.

• Ph.D. in Psychometrics from Ege University (2010).
• Visiting Researcher at Utrecht University (2011-2012) in Methodology and Statistics in Social Sciences.
• M.A. in Measurement and Evaluation from Middle East Technical University (2003).
• B.A. in Psychology from Hacettepe University (1999).

Her research spans cross-cultural studies on interpersonal touch, infidelity responses, and pro-environmental behaviors. She investigates personality traits influencing risky driving and predictors of physical attractiveness globally. Recent work emphasizes environmental psychology, including waste separation practices and altruistic attitudes toward waste pickers.

Methodological contributions involve comparing Bayesian and maximum likelihood estimations in multilevel confirmatory factor analysis and analyzing collinearity in latent variables. Publications from 2010-2025 cover psychometrics, cognitive psychology, and social psychology, with trends toward behavioral science and cross-cultural analysis.