Sean Tanner

Sean Tanner is a Marketing Lecturer in the Department of Management and Marketing at Cork University Business School, University College Cork. He is based in ORB 2.73 O'Rahilly Building and can be contacted at sean.tanner@ucc.ie.

Dr. Tanner's research focuses on consumer behaviour and consumer information usage in decision making scenarios, particularly examining how digital communication channels interact with traditional mediums. His work incorporates eye-tracking methodology and qualitative techniques to understand how consumers acquire and process consumption-relevant information.

His key research interests include self-quantification and self-tracking, omni-channel communication strategies, risk communication, sustainable consumption patterns, technology's impact on consumer wellbeing, consumer trust mechanisms, and innovative approaches to marketing education.