About
Scott Kelley is a Professor of Marketing at the Gatton College of Business and Economics, University of Kentucky, where he also serves as Executive Associate Dean. His academic focus spans services marketing and sports marketing, integrating theoretical rigor with industry relevance.
Education:
- DBA, University of Kentucky (1987)
- MBA, Western Illinois University (1983)
- BS, University of Evansville (1980)
Research interests emphasize strategic approaches to service delivery and brand engagement in sports contexts. Contributions include curriculum development and leadership in academic administration.
Research fields
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