Schegg Roland
Professor · Digital Transformation
Western Switzerland University of Applied SciencesAbout
Dr. Roland Schegg is a Full Professor at the University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis), where he researches digital transformation in tourism. He holds a Ph.D. from the University of Geneva and a B.S. from ETH Zurich.
His research spans digital distribution systems, AI in tourism, blockchain applications, and sustainable destination management. Recent projects include developing regenerative hospitality frameworks and tourism observatories. He leads multiple international research initiatives funded by HES-SO and EU programs, focusing on innovation in Alpine tourism ecosystems.
Analyzing his recent publications reveals a strong focus on sustainable tourism technology, luxury hospitality segmentation, and generational workforce dynamics. His work consistently integrates big data analytics with practical destination management strategies.
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