Satish Jayachandran

Satish Jayachandran is a Professor of Marketing and the James F. Kane Professor of Business at the Darla Moore School of Business, University of South Carolina. He currently serves as the Associate Dean of Graduate Programs and previously chaired the Department of Marketing.

• Education:
  • Ph.D., Texas A&M University, 1999
  • MBA, Indian Institute of Management Calcutta, 1988
  • B.Tech, University of Kerala, 1985

Jayachandran’s research focuses on marketing strategy, corporate social responsibility (CSR), sustainability, brand licensing, and customer relationship management (CRM). His work explores how CSR and environmental efforts influence market share and firm performance, the role of trademark rights in marketing alliances, and strategic innovation in product and brand management.

Recent publications highlight trends in product recall strategies, sustainability reputation, and brand licensing dynamics. Notable awards include the Harold H. Maynard Award (2001), Tamer Cavusgil Award (2009), and recognition as a Marketing Science Institute Young Scholar (2003). He has taught graduate courses internationally and received the Alfred G. Smith Award for Outstanding Teaching (2005).

• Scientific Awards:
  • Harold H. Maynard Award (2001)
  • Tamer Cavusgil Award (2009)
  • Marketing Science Institute Young Scholar (2003)
  • Alfred G. Smith Award (2005)