Saskia Walz

Saskia Walz serves as a Research Fellow at the Institute of Business Administration within the Faculty of Economics and Management at Technische Universität Berlin, having joined Prof. Talke's research team in February 2020.

Her academic credentials include:

• Bachelor of Science in Business Administration from Bayreuth University
• Studies at Hanyang University in Seoul, South Korea
• Master of Science in Business Administration from Potsdam University

Her master's thesis examined materialism's impact on eco-conscious attitudes and consumption behaviors. Current research investigates psychological determinants of product design preferences, integrating consumer behavior theory with sustainable consumption frameworks. Prior professional experience includes roles in marketing and communication.

Walz contributes to the Marketing department's research initiatives from office H 95, focusing on the intersection of psychological traits and environmentally conscious product development.