Sari Virta

Sari Virta is an Affiliated Researcher at the Media, Management and Transformation Centre (MMTC) under Jönköping International Business School (JIBS) at Jönköping University. She combines media studies, management, and business administration in her research, focusing on creativity management and managerial tensions within media organizations and their networks.

• MSc (econ.) from Helsinki School of Economics and Business Administration
• Completed double-PhD studies in Media Studies & Business Administration at JIBS (Sweden) and the University of Tampere (Finland)

Her research explores collaborative work and shared value creation in media industries, emphasizing their role in knowledge-intensive economies. Sari is also engaged in a project-based expert position at Sitra, a Finnish think-and-do-tank, while continuing research on media clusters and serendipity in management. She advocates for producing applicable research results to support the transformation of media and knowledge-based industries.