Sarantopoulos Panagiotis

Sarantopoulos Panagiotis is an Assistant Professor of Management in the Department of Business Administration at Athens University of Economics and Business (AUEB). He previously served as a Lecturer in Marketing at Alliance Manchester Business School, University of Manchester. His research focuses on applying marketing analytics to digital marketing, e-commerce, pricing strategies, and consumer responses to AI in marketing contexts. His work has been published in top journals such as the Journal of Marketing Research, Journal of Business Research, and International Journal of Electronic Commerce, earning awards at conferences and funding from multinational corporations. He has been honored with multiple teaching excellence awards from the University of Manchester.

Research interests include algorithmic pricing, consumer trust in digital platforms, omnichannel retail strategies, and the integration of big data analytics into customer experience management. His articles consistently explore the intersection of technology, consumer behavior, and strategic marketing practices.

He teaches core marketing courses at both undergraduate and postgraduate levels at AUEB, including Principles of Marketing, Strategic E-Marketing, and Marketing Analytics. His academic contributions highlight a strong focus on practical applications of theoretical frameworks in real-world marketing challenges.

Key achievements include recognized scholarly impact and pedagogical innovation, with a portfolio emphasizing technology-driven marketing solutions and consumer-centric strategies. His work bridges academic research and industry needs, addressing topics like pricing dynamics, omnichannel integration, and AI applications in marketing.