Sarah Sharma

Sarah Sharma is a Professor of Media Theory at the University of Toronto’s Faculty of Information and Director of the Institute of Communication, Culture, Information and Technology (ICCIT). Her work interrogates intersections of technology, temporality, and labor through a feminist lens. She has held leadership roles in the McLuhan Centre (2017–2022) and is recognized for advancing critical media theory.

Research focuses include: • Temporality’s role in cultural politics • Feminist reimaginings of McLuhan’s media theory • Digital platforms’ socio-political impacts • Labour dynamics in gig economies (e.g., TaskRabbit). Her upcoming book Insufferable Tools: Big Tech and the Broken Machine critiques tech industry failures.

Key achievements: • 2024 Desmond Morton Research Excellence Award • 2014 NCA Critical Cultural Book of the Year for In the Meantime: Temporality and Cultural Politics. Her edited volume Re-Understanding Media (2022) exemplifies feminist extensions of media theory.

Recent engagements include keynote addresses at the Canadian Communication Association (June 2025) and University of Michigan’s Digital Ideas Workshop (June 2025). She critiques ‘accelerationist’ narratives about technology and advocates for rethinking media through marginalized perspectives.