Sarah MacInnes

Dr. Sarah MacInnes is a Senior Researcher at the School of Business, University of Queensland (UQ), specializing in sustainable tourism and behavioral science. Her research focuses on pro-environmental behavior, habit formation, and tourism sustainability. She holds a PhD from UQ (2024) and has contributed to over 15 peer-reviewed publications since 2020.

Her work bridges environmental psychology and tourism economics, addressing topics such as consumer behavior in travel, sustainable development goals (SDG12), and pandemic impacts on hospitality industries. She has explored the role of childhood habits in adult travel decisions, interventions to reduce food waste, and Airbnb's accessibility for disabled guests.

Key publications include analyses of pro-environmental behavior drivers (2025 Journal of Environmental Management), hedonic tourism motivations (2024 Journal of Sustainable Tourism), and habit-based interventions in tourism (2022 Annals of Tourism Research). Her 2024 PhD thesis, 'Essays on Habit as a Driver of Tourist Pro-Environmental Behavior,' solidifies her expertise in behavioral change mechanisms.

MacInnes collaborates with global institutions on sustainability frameworks and survey methodology improvements. While no awards are listed, her research has influenced policy discussions on eco-friendly tourism practices and pandemic resilience strategies.