Sarah Gee

Sarah Gee is a Professor in the Faculty of Human Kinetics at the University of Windsor, specializing in sport marketing, alcohol sponsorship, and gender studies in sports. Her work bridges critical social science with practical sports management, focusing on ethical sponsorship, promotional culture, and the societal impact of alcohol in sports.

• Research interests include cross-disciplinary analysis of sport-alcohol relationships
• Expert commentary on alcohol sponsorships in major sporting events (e.g., FIFA World Cup)
• Published extensively on social media strategies for sports branding and public health implications
• Engages students in community-driven projects like the "Make a Difference" initiative with Windsor’s Downtown Mission

Her recent publications span clinical research (e.g., RECOVERY trials) and socio-cultural analyses, highlighting trends in alcohol branding, gender dynamics, and sponsorship ethics. While her medical article collaborations are notable, her core contributions focus on critical sport marketing and public health policy.

Students and community partners have benefited from her mentorship, including Sinan Al Najjar and John Rocca in social responsibility projects. Her work emphasizes balancing commercial interests with societal well-being in sports contexts.