Sarah Geber

Sarah Geber is a Senior Research and Teaching Associate at the Department of Communication and Media Research, University of Zurich, affiliated with the Faculty of Arts and Social Sciences. Her research focuses on media use and effects, health communication, and political communication, emphasizing the social dimensions of individual behavior and the impact of digitalization.

• Key Affiliations
  • University of Zurich
  • Faculty of Arts and Social Sciences
  • Department of Communication and Media Research (IKMZ)
  • Digital Society Initiative (DSI) Community Communication

Research Trends: Across 15 recent publications, her work explores social norms in digital contexts, health communication (alcohol use, vaccination, pandemic behavior), and political communication (normative leadership, media engagement). Studies often employ cross-cultural comparisons, multilevel analysis, and behavioral experiments.

Projects

• Covid-Norms: Monitoring and analyzing preventive behavior
• Tracing-Technology Acceptance
• Algorithm vs. friends: Examining algorithmic and social influences on decision-making