About
Sara de Hoog is a junior researcher affiliated with the professorship Organisations and Social Media at NHL Stenden University of Applied Sciences. She holds a bachelor's degree in Creative Business from the same institution. Her research focuses on group polarization, filter bubbles, and online social dynamics, particularly within American political contexts.
Her work translates into practical workshops addressing in-group/out-group bias and digital media literacy, delivered to programs like Communication bachelor's and Alfa-College's citizenship carousel. These sessions aim to equip participants with tools to navigate online polarization consciously.
In 2020, she published findings on Trump supporters' discourse on Reddit in the Leeuwarder Courant, highlighting themes like hate speech and group polarization.
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