Sara Ödmark

Sara Ödmark is a researcher at Mid Sweden University's Department of Communication, Quality Technology and Information Systems. Formerly a journalist with extensive experience at Swedish Radio and Swedish Television, she now focuses on interdisciplinary research at the intersection of journalism and entertainment. Her work examines political humor, news satire, and hybrid media environments.

• Doctor of Philosophy (2021) from Mid Sweden University
• Core affiliation: DEMICOM research center
• Teaching: Journalism Program and Master by Research

Research interests include:

• Political comedians' roles in societal debate
• Differences between journalistic and comedic news framing
• Constructive journalism and podcasting
• Humor's dual nature in polarizing vs. unifying contexts
• Platform-dependent media production dynamics
• Hybrid genre negotiation in Nordic media

Recent publications demonstrate consistent focus on:

• Satirical content analysis across 2015-2024
• News framing theory applications
• Hybrid media environment challenges
• Digital virality and audience engagement
• Ethical dimensions of political humor
• Democratic functions of satire

Active in academic conferences including:

• ICA Washington (2019)
• ECREA Lugano (2018)
• Nordmedia Malmö (2019)

Participates in research networks through DEMICOM, Mid Sweden University's Media and Communication Research Center.