Santa Bormane

Assoc. Prof. Dr. oec. Santa Bormane serves as a Lecturer and Researcher at the Faculty of Social Sciences of Rīga Stradiņš University. She is actively involved in research projects related to sustainable entrepreneurship, digital marketing, and consumer behavior. Her work contributes to the United Nations Sustainable Development Goals (SDGs), particularly in education and business sustainability.

• Current projects focus on marketing tools in digital health literacy, sustainable higher education services, and SME sustainable entrepreneurship models.
• Key collaborations include the European Commission (Erasmus+), Eurasia Business and Economics Society, and internal RSU research initiatives.
• Her research appears in journals like Frontiers in Communication and conference proceedings for events such as the Eurasia Business and Economics Society Conference.

Santa Bormane's expertise spans sustainable marketing communication, consumer behavior analysis, and green business strategies. She supervises doctoral projects and contributes to policy development in Latvia's manufacturing and food production sectors.