Sandra Steindl

Sandra Steindl serves as Head of PR & Marketing and Lecturer for Marketing & PR at Mozarteum University, where she leads interdisciplinary teams in developing global communication strategies and managing digital transformation processes through collaboration with agencies, departments, artists, and stakeholders.

Education:

• Studied Comparative Literature at the University of Vienna

Professional Background:

• Former editor and story director at Salzburg-based brand communication agency bluforce group, specializing in digital content strategies for major clients
• Previous roles as press officer for Picus Verlag and editor/publishing director at Vienna's Metroverlag

Research and Professional Focus: Her expertise centers on Public Relations and Marketing within higher education contexts, with deep specialization in Digital Communication strategies and Brand Communication frameworks. She integrates theoretical knowledge from comparative literature with practical applications in organizational change management and cross-platform content ecosystems.

Team Leadership: Directs a comprehensive PR & Marketing unit comprising Team Assistance, Art Direction, Editorial Staff, Public Relations & Alumni management, Social Media & Content Creation, and multilingual web content specialists.