Sandra Selmanovic

Sandra Selmanovic is an Associate Professor in International Business at Anglia Ruskin University (ARU), located in Cambridge. She holds a full professorship in International Business at Munich University of Applied Sciences. Her academic roles at ARU include Course Leader, Deputy Head of the Department of Economics and International Business, and former Head of the School of Management within the Faculty of Business and Law.

Educational Background:

• PhD in Institutional Economics and Innovation Policy, ARU
• MSc International Business and Economics (Distinction), ARU
• MA Business Administration (Distinction), University of Applied Sciences Landshut, Germany
• PGCE in Learning and Teaching in Higher Education, ARU

Research Focus:
Sandra specializes in innovation studies, institutional theory, and international business. Her work explores innovation policy, institutional change, and digital transformation. Current research emphasizes the interplay between innovation systems, governance structures, and socio-economic development. She frequently examines these themes through regional case studies in the UK, China, Maghreb countries, and the Middle East.

Consultancy & Grants:

• Co-investigator on ERDF-funded projects analyzing innovation support in regional enterprise partnerships
• Consultant for UK government initiatives like the 'Innovation 50' SME support program
• Global projects include mapping Maghreb scientific cooperation and advising UNCTAD on trade policies

Affiliations:

• Centre for Inclusive Societies and Economies (CISE)
• Royal Society of Arts Senior Fellow
• Senior Fellow of the Higher Education Academy
• World Interdisciplinary Network for Institutional Research (WINIR)

Labs/Teams:
Active contributor to CISE, focusing on inclusive economic frameworks. Leads interdisciplinary teams in collaborative innovation policy research across public and private sectors.