Sandra Horvat

Sandra Horvat, PhD is a faculty member at the Faculty of Economics and Business, University of Zagreb, where she teaches and researches in the Department of Marketing. Her office hours are Monday 14:30-16:30 and Tuesday 10:30-12:30 in room B 303.

• Research Interests: Brand Management, Private Label Brands, and Brands in Digital Environments.
• Email: shorvat@efzg.hr

Academic Contributions: Her publications focus on private label brand dynamics, consumer psychographics, and brand authenticity, with recent interdisciplinary work spanning veterinary science, healthcare ethics, and historical studies. Key trends include private label management in emerging markets and brand perception across sectors.