Sandeep Bhowmick

Sandeep Bhowmick is a faculty member in the Department of Marketing and Operations at Scott College of Business, Indiana State University. He joined ISU in 2013 after serving at the University of Minnesota Duluth. He holds a Ph.D. in Business Administration/Marketing from Louisiana State University and has a strong foundation in quantitative methods and behavioral economics.

Education:

• Ph.D., Business Administration/Marketing, Louisiana State University, 2010
• M.S., Economics, Louisiana State University, 2004
• M.Phil., Applied Economics, Jawaharlal Nehru University, 2002
• M.A., Economics, Jawaharlal Nehru University, 1999

Sandeep's research centers on consumer behavior, pricing strategies, marketing analytics, and educational innovation. His work integrates behavioral economics with empirical modeling to understand how consumers perceive prices, evaluate products, and respond to marketing stimuli. He also explores math anxiety in business education and the role of gamification and collaborative learning in student success.

His recent publications span topics such as CSR impact on consumer punishment, ride-sharing business models, and the cognitive effects of price presentation. These works reflect a strong interdisciplinary trend, combining marketing science, psychology, and data-driven analysis. His research has appeared in top-tier journals like Journal of Marketing and Decision Sciences Journal of Innovative Education.

Scientific Awards:

• Faculty Recognition Award - Exemplary Scholarship (2018)

Sandeep has secured multiple grants, including the "Career Readiness Summer Project" and international travel grants from ISU’s Center for Global Engagement. He has actively contributed to curriculum development and student success through committee service and innovative teaching projects. He has also mentored students and collaborated on case studies and pedagogical research, indicating an advisory and leadership role in academic development.

He has presented at numerous national and international conferences, including INFORMS, Society for Consumer Psychology, and AMA, demonstrating a sustained engagement with the academic marketing community. His expertise spans marketing technology, programming, and analytics, making him a key contributor to data-informed business education.