Samer Sarofim

Samer Sarofim serves as an Associate Professor in the Department of Marketing and Logistics at the Craig School of Business, California State University, Fresno, bringing 13 years of cross-industry experience from healthcare, pharmaceuticals, consulting, and corporate training to his academic role.

His educational credentials include:

• Ph.D. in Business Administration (Marketing) from the University of Kansas (2016)
• M.B.A. with Marketing Concentration from the American University in Cairo (2013)

Dr. Sarofim's research centers on consumer financial decision-making, emotional impacts on advertising responses, and dynamic branding within sports marketing, bridging theoretical frameworks with practical business applications through innovative methodologies.

His scholarly recognition includes:

• Best Paper Award in Consumer Behavior Track at the American Marketing Association Summer conference (2016)
• Winner of the Marketing Management Association Outstanding Teaching-Scholar Doctoral Student award (2016)
• Finalist for the same Teaching-Scholar award (2015)

Integrating extensive industry expertise with academic rigor, Dr. Sarofim develops research projects currently under review at major marketing journals while maintaining active engagement in teaching and professional development within the marketing discipline.