Sameed Babar Khan

Sameed Babar Khan is an Assistant Professor in the Department of Marketing at Suffolk University. His research focuses on language in the marketplace, utilizing natural language processing and experimental methods to analyze consumer and corporate communication across diverse contexts. He has presented his work at leading academic conferences including ACR, SCP, and AMA.

Education:

• B.Sc. in Management Science, LUMS, Pakistan
• MBA, LUMS, Pakistan

Sameed's research bridges marketing with advanced computational methods, examining how language shapes market dynamics. His recent intellectual contributions include a chapter on language economics in the Palgrave Handbook of Economics and Language 2nd Edition.

Honors:

• Best in Track Paper, Technology-Driven Behavioral Insights (Summer AMA 2025)

He teaches courses in Marketing Principles, Consumer Insights, and Marketing Analytics. Prior to academia, Sameed gained industry experience in education and healthcare sectors through roles at ed-tech non-profits, health-tech startups, and government consulting.