Samar Gad

Dr. Samar Gad is an Associate Professor at Kingston University's Department of Accounting, Finance and Informatics. As an education consultant specializing in accounting and finance, she leverages data analytics to optimize student learning and enhance graduate employability. She is a Senior Fellow of the Higher Education Academy and Microsoft Office Specialist Excel Expert.

Her research examines:

• Financial stability in emerging markets
• Behavioral aspects of Islamic finance
• Equity ETF diversification strategies
• Pedagogical innovations in finance education

Publications investigate market anomalies during Ramadan and diversification benefits of Shari'ah-compliant ETFs. She has collaborated with financial institutions including the London Stock Exchange Group and EFG Hermes Investment Bank to develop industry-relevant training programs.