Sam Holloway

Sam Holloway is a Professor of Management & Entrepreneurship at the University of Portland's Pamplin School of Business. His work explores the "science of winning" in strategic management, emphasizing holistic organizational success beyond financial metrics.

• Focused on company culture, equitable wages, and societal impact in strategic decision-making
• Authored textbook Crafting a Strategy (2018) with Dr. Mark Meckler, used globally in business education

Research Highlights: Specializes in the global craft beer industry, investigating Optimal Distinctiveness theory and the strategic use of religious symbols/rituals in business contexts. Conducted a three-year study analyzing locality-driven strategic choices among US breweries.

Teaching Innovation: Integrates real-world entrepreneurs into MBA classrooms, including a merger negotiation case study where students interviewed CEOs and provided strategic recommendations that saved hundreds of hours of analysis work.