Sadia Cheema

Sadia Cheema is an Assistant Professor in the Department of Communication Media and the Arts at Seton Hall University. Her research bridges strategic communication, psychology, and mass communication, focusing on media, organizational advocacy, and passionate/consumer activism.

Key research areas include youth activism, advocacy practices, and collective action dynamics. Her work has been published in journals such as the International Journal of Nonprofit & Voluntary Sector Marketing, Journal of Media Psychology, and Journalism Studies.

She received the CHDCM Summer Research Grant to advance her faculty projects. Her roles include teaching and conducting interdisciplinary research at the intersection of media and social behavior.