Ryall R. Carroll

Ryall R. Carroll is an Associate Professor of Marketing at The Peter J. Tobin College of Business, St. John's University. He joined the university in Fall 2008 after completing his Ph.D. in Marketing at Baruch College, City University of New York.

• Ph.D., Marketing, Baruch College, CUNY
• MS, Marketing Research, University of Texas at Arlington
• BA, Economics, University of Rochester

His research focuses on consumer judgment and decision-making, language in marketing communications, and behavioral decision theory. He explores psycholinguistic and sociolinguistic phenomena in advertising, particularly for bilingual audiences.

Dr. Carroll’s publications span journals like the Journal of Brand Strategy, Innovation and Entrepreneurship Theory and Practice, and the International Journal of Consumer Studies. His work addresses topics ranging from brand authenticity to digital startup methodologies and food choice behavior.

• Outstanding Service Award (2014-2015)
• Teaching Excellence Award (2012-2013)
• Best Practice-Based Research Publication Awards (2011-2012, 2019-2020)

He has taught marketing courses globally across four continents and serves as Director of the MS in Marketing Intelligence program. His industry experience includes leadership roles at NOP Worldwide Marketing Research Company and Ralston Purina Company.