Russell L. Stockard Jr.

Russell L. Stockard Jr. is a Professor at California Lutheran University, located in Swenson 246 with contact details stockard@callutheran.edu and 805-493-3365.

His research expertise encompasses Cultural and Media Studies, Critical Discourse Analysis, Diaspora Studies, Disaster Studies, Environmental Communication, Latin American and Caribbean Studies, Place and Tourism Marketing, Sports Communication, and Entertainment Marketing. He investigates new media applications—including online marketing strategies and digital engagement within diasporic communities of color—as well as sports-related media ecosystems, media management frameworks, and tourism communication dynamics.

Professionally active in the Caribbean Studies Association, International Communication Association, and American Association of Geographers, he previously served as president of the Southern California Chapter of the National Association of Minorities in Cable. His industry background spans satellite communications, telecommunications infrastructure, cable television operations, and broadcast journalism in Costa Rica and at KCLU-FM (Cal Lutheran's NPR affiliate).