Russel Stone

Russel Stone is an Associate Professor and Head of School (Creative and Digital Industries) at Buckinghamshire New University. He holds a PhD in Marketing from the University of Birmingham, specializing in influence dynamics in social networks. His research explores electronic word-of-mouth communication, particularly on platforms like Facebook, using models such as the Elaboration Likelihood Model. He is a Senior Fellow of the HEA and has authored/co-authored works on music event management and live promotion. His teaching includes the MA Music Business program, both full-time and part-time.

• Education: PhD in Marketing (University of Birmingham), prior industry experience in UK music marketing and A&R.
• Research Interests: Social media influence, marketing strategies, digital communication, music industry practices.

His publications include a doctoral thesis on eWOM determinants and a co-authored book on live music promotion. His work bridges academic research with practical industry insights, focusing on how social media transforms marketing and influence mechanisms.