Rotem Perach

Rotem Perach is a Lecturer in Psychology at the University of Westminster, affiliated with the Centre for Psychological Sciences. She holds a PhD from the University of Kent and has held postdoctoral positions at Goldsmiths, University of London, the University of Sussex, and the University of Westminster. Her work bridges applied social and health psychology, with a strong focus on public health challenges, particularly during the COVID-19 pandemic.

Research Interests: Her primary areas include collective resilience, misinformation, public health messaging (especially facemasks), creativity, health inequalities, dementia care, and sleep-related phenomena such as paranormal beliefs and sleep disorders. She is a key contributor to the DETERMIND research program, which examines quality of life, care, and inequalities among people with dementia and their carers.

The recent publication trends (2022–2024) highlight her focus on social dynamics during crises, digital misinformation, and psychological well-being in aging and vulnerable populations. Her interdisciplinary work spans psychology, gerontology, public health, and digital communication.

• Scientific Awards:

No scientific awards are mentioned in the provided text.

Advising and Grants: Rotem Perach supervises doctoral research, including Miss Angelica Maria Rincon Delgado, whose thesis explores group flow in salsa music performance. She is actively involved in large-scale research initiatives such as the DETERMIND study, which suggests involvement in grant-funded, collaborative projects focused on dementia, care, and pandemic impacts.

Labs and Teams: She is a member of the Centre for Psychological Sciences at the University of Westminster and contributes to the DETERMIND research team, a multi-institutional collaboration investigating psychosocial and structural determinants of dementia care and quality of life.