Robi Awaluddin

Robi Awaluddin is affiliated with Alliance Manchester Business School at The University of Manchester and holds the academic rank of Lecturer through his external position at the Ministry of Higher Education, Science and Technology, Indonesia, active since September 2018.

His educational background includes:

• Master of Business Administration in Business Model Innovation on Indonesian Start-up from IPB University (2015-2017)
• Bachelor of Education in Economics from Indonesia University of Education (awarded April 2014)

His research spans Management, Industrial Management, Marketing, and Bayesian Statistics, with specialized focus on Influencer Marketing in Indonesian contexts. This work directly supports UN Sustainable Development Goals related to quality education and economic development, applying quantitative statistical methods to contemporary marketing challenges.

Through his lecturing role at Indonesia's Ministry of Higher Education, he contributes to national academic policy and pedagogical frameworks while maintaining research activities at the University of Manchester, demonstrating cross-institutional engagement in higher education systems.