Robert Forbus

Robert Forbus serves as Professor of Marketing at Southern Connecticut State University following a thirty-year professional career in marketing and communications. He holds a PhD from the University of Connecticut and teaches marketing research methods, marketing management, and market/product planning within the university's business programs.

Research Focus: His scholarship centers on marketing communication strategies, consumer and voter behavior analysis, and marketing strategy development. Current investigations examine political advertising differentiation, social media influencer impact, and brand archetype applications in educational contexts, reflecting interdisciplinary connections between marketing, political science, and behavioral psychology.

Publication Trends: Recent 2024 publications analyze political ad recognition failures and humorous influencer advertising effects, while earlier work (2011-2019) explores classroom attendance dynamics, social marketing applications, and MBA program branding challenges. This trajectory demonstrates evolving emphasis from educational marketing to contemporary digital/political communication phenomena.

Research Support: Dr. Forbus has secured multiple institutional grants including a $6,000 CSUS award (2018-present) for studying issue advocacy ad effects on voters and a $1,500 SCSU grant (2017) for academic-business collaboration initiatives. He has also participated as Supporting Team Member on teaching effectiveness grants focused on business education.