Rishika Rishika

Dr. Rishika Rishika is an Associate Professor of Marketing in the Department of Business Management at North Carolina State University's Poole College of Management, where she also serves as Director of the Master of Management Program in Marketing Analytics. She holds a PhD in Business Administration (Marketing) from the University of California, Irvine, and an MA in Economics from the Delhi School of Economics.

Her research focuses on econometric modeling of consumer and firm decision-making in areas including:

• Social media and digital media analytics
• Multi-channel retail strategies
• Food marketing and consumer nutrition choices
• Loyalty program effectiveness

Her work has been published in top-tier journals including Management Science, Journal of Marketing, and Harvard Business Review.

Dr. Rishika's research has examined how reward programs influence long-term consumption patterns, the competitive effects of nutrition labeling, and strategies for leveraging social media content. She regularly contributes insights on customer experience personalization through digital technologies.