Richard Hytner

Richard Hytner is an Adjunct Professor of Marketing at London Business School. With a career spanning over 30 years, he served as Saatchi & Saatchi’s CEO for EMEA and Worldwide Deputy Chairman before founding beta baboon in 2016 to facilitate leadership development through candid conversations and creative problem-solving. He teaches Creativity in Business and leads a Global Business Experience in South Africa exploring creativity and sustainability.

• Education: MA LLM from Cambridge, MSc from London
• Expertise: Coaching leadership, strategic branding, organizational creativity

His research focuses on leadership from the shadows, emphasizing collaborative problem-solving, emotional intelligence in branding, and innovation under crisis (e.g., pandemic responses). He authored Consiglieri: Leading from the Shadows, a WH Smith business book of the month in 2019.

Notable scientific awards:

• WH Smith’s business book of the month (July 2019)

Richard has advised global clients across industries including luxury conglomerates, aeronautics, and Big Four audit firms. He actively engages in non-profit leadership, including the Manchester United Supporters Trust and the Foundation for Leadership through Sport.