About
Richard Clay is Professor of Cultural History applying Roland Barthes' semiotic frameworks to contemporary visual culture. His research examines how cultural myths operate through material and digital artifacts.
Key research themes include:
- Deconstruction of contemporary cultural myths
- Semiotic analysis of visual communication
- Media archaeology of symbolic systems
His acclaimed BBC4 documentary '21st Century Mythologies' extends Barthesian analysis to modern phenomena. Research employs interdisciplinary approaches bridging art history, media studies, and cultural theory.
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