Ricardo Lemos Pimenta

Ricardo Lemos Pimenta is a Lecturer and Researcher at the Faculty of Business and Law of Anglia Ruskin University (ARU). He focuses on integrating sustainability into education and organizational practices, teaching courses such as International Marketing, Strategic Management, and Entrepreneurship.

• Qualifications: PhD in Sustainable Business (anticipated Sep/2025), MSc in Development, Technologies, and Society (2017), Master’s in Marketing (2014), MBA in Business for Engineers (2006), BEng Mechanical Engineering (2002), Level 3 Engineering (1996).
• Research Interests: Sustainable Business, Sustainable Tourism, Marketing, and One-to-One Stakeholder Management.
• Teaching Areas: International Marketing, Entrepreneurship, Organizational Psychology, Retail Marketing, and Sustainable Strategy.

He combines academic rigor with practical application through consultancy, coaching, and volunteer work, while actively participating in conferences to promote sustainable practices.

• Scientific Awards: CAPES Master's scholarship (Brazil).
• Memberships: British Academy of Management, Regional Studies Association.