About
Reto Odermatt is a Lecturer at the Faculty of Communication, Culture and Society of the University of Italian Switzerland (USI), affiliated with the Institute of Marketing and Corporate Communications (IMCA). His contact email is reto.odermatt@usi.ch.
His research and teaching focus on Marketing and Corporate Communications, spanning strategic communication frameworks, business administration, and digital marketing trends. His work aligns with interdisciplinary approaches in communication studies and business innovation.
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