Rebecca Pera

Rebecca Pera is a Lecturer at the Department of Architecture and Design (DAD) within Politecnico di Torino. She has been actively involved in teaching Doctoral Colleges in Business and Management at the University of Turin since 2020/21 and serves as a Course Lecturer for the Consumer Psychology Module in the Design for Digital Retail program.

• University: Politecnico di Torino
• Department: Architecture and Design
• Academic Role: Lecturer
• Doctoral Teaching: Business and Management (University of Turin, 2020-2024)

Her research focuses on consumer behavior in circular economy contexts and systemic approaches to changing transportation attitudes. Notable work includes ethnographic studies on textile disposal practices (2024) and systemic transport analysis (2008).

Current research trends emphasize sustainable consumption patterns and behavioral interventions for environmental sustainability, particularly in fashion/textile industries and urban mobility systems.

She contributes to interdisciplinary education bridging design, engineering, and business management disciplines through collaborative programs like Challenge@PoliTo.