Rebecca Halliday

Dr. Rebecca Halliday is an Assistant Teaching Professor in the Department of English at the University of Victoria (UVic), where she has been since 2022. Her research focuses on the intersection of digital/social media, consumer culture, and fashion, exploring topics like mediatized fashion, streetwear activism, and corporate communication strategies. She holds a PhD from York University and Toronto Metropolitan University, and previous appointments include Limited-Term Assistant Professor roles at Toronto Metropolitan University. Her interdisciplinary work spans fashion studies, media studies, and performance studies, with a particular emphasis on affect theory and material culture.

Education: BA (University of Alberta), MA (York University), PhD (York University & Toronto Metropolitan University).

Research interests include the mediatization of fashion shows, social media influencers, AI’s role in fashion, and the political dimensions of corporate activism. She has published widely in journals like International Journal of Fashion Studies, Journal of Dramatic Theory and Criticism, and ZonaModa Journal, with a focus on how fashion interacts with urban life, gender, and political discourse.

Her recent work examines how fashion brands leverage social media networks to perform activism, blending theoretical frameworks from affect studies and material culture. She has also contributed to edited volumes on topics such as Toronto Fashion Week, unisex fashion, and the history of fashion shows.

Labs/Teams: Active in UVic’s English Department research community, though no specific lab/team is explicitly mentioned in the text.