Raymond-Alain Thiétart

Raymond-Alain Thiétart is a Professor of Management at ESSEC Business School, specializing in strategic management and organizational theory. He delivered a guest lecture titled "Modeling the co-evolution of digital and physical worlds: the emergence of a street art happening, La Tour Paris 13" on September 21, 2017, hosted by CY Advanced Studies at the Maison internationale de la recherche in Neuville-sur-Oise.

His research interests center on the interplay between digital and physical environments, particularly how social media platforms such as Twitter and Instagram contribute to the emergence and success of real-world cultural phenomena like street art. He emphasizes the co-evolution of artistic creation and online networks, exploring how these systems mutually shape each other over time.

This work reflects broader interests in innovation, organizational dynamics, and the transformation of urban cultural spaces through digital engagement. Although no specific publications or research projects are detailed in the source text, his analytical approach integrates case-based modeling with strategic insights from management science.

The lecture was part of the Guest Lectures series organized by the Institute of Advanced Studies, aimed at fostering interdisciplinary exchange among researchers.