Ray Charles 'Chuck' Howard

Ray Charles 'Chuck' Howard is an Associate Professor at the Darden School of Business, specializing in heuristics and biases in decision-making. His research investigates the cognitive mechanisms behind suboptimal financial forecasting and strategies to enhance individual and organizational judgment.

• Education: B.A. from Ryerson University
• Ph.D. from University of British Columbia

His work has been featured in major media outlets such as The New York Times, CNN, and Forbes. He focuses on behavioral economics and consumer psychology, addressing challenges like underpredicting spending and overpredicting income.

At Darden, Dr. Howard teaches Marketing Analytics in the MBA and MSBA programs, and offers Executive Education courses on Artificial Intelligence and decision-making. He also serves as a research advisor to the Financial Consumer Agency of Canada (FCAC) and the Organization for Economic Cooperation and Development (OECD).

• American Marketing Association Award
• Society for Consumer Psychology Award
• Harvard University’s Behavioral Insights Group Award